Sony's 4K Video Store went live today! However, to access it, you'll need to purchase a a $700 media player (Sony FMP-X1 4K Ultra HD Media Player). It launched with over 70 movies and TV shows and expects that to exceed 100 titles before the end of the year.
Pricing wise, we're seeing TV episodes run for $4, while a movie rental goes for $8. Movie purchases have a rather steep $30 price tag.
The kicker, the media player only works with Sony Ultra HDTVs. Got one of those cheap Seikis? You're SOL. Bummer.
Source: http://www.theverge.com/2013/9/4/4693788/sony-4k-video-store-now-available-70-movies-tv-shows
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